Although historically falling under the South African Tailor Made Safaris brand, in 2016 it was moved as a trade name to the Dutch Van de Wiel Investments. This allowed it to get a Dutch business bank account, a Dutch office address and to become a member of Dutch travel organisations. This all led to a better competitive position in the Dutch travel market. Safari's Op Maat nowadays holds a strong position in the Dutch travel scene and is known for its highly professional customer service, well-balanced travel itineraries and its unique travel documentation. The company gets excellent reviews consistently, and its turnover is growing year on year.